The new online buzzword is hyperlocal. Google has its new Street View, which shows photographs of locations taken from its roving van (not available in most locations . . . yet). You can gps a spot anywhere on earth to pinpoint an exact location. Heck, you can even use it for fishing. And, if that isn’t the best segue I can come up with, I don’t know what is. I’d like to introduce you to Fish Wrap, which historically has been one use for old newspapers. Well, frankly, sometimes I think NEW newspapers should automatically become fish wrap, what with all the disagreeable stuff they have a tendency to print. I’ve heard complaints about local newspapers in quite a number of communities. The particular newspaper matters not. Neither does the community. In this case, however, Fish Wrap is going hyperlocal, zeroing in on a specific newspaper in a specific location: the Morrison County Record in Morrison County, Minnesota. There are things in this paper that bug us no end at Fish Wrap, and sometimes we just have to find an outlet for our commentary. This is that outlet. We hope you enjoy our take on things, and feel free to leave your own comments. Just keep it clean, that’s all we ask.

Now, if we could just wrap fish in our electronic postings . . . .

Yours gillfully,

Phineas F. A. Pickerel

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